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American Racing Custom Wheels Promise Wins On The Street Racing Circuit

American Racing custom wheels is an object lesson in how to build a great American business. In the early 1950′s a new breed of car enthusiast was busy being born in California. Half the population still lived in the country and underground car racing meant dirt roads and out of the way places. But in the growing metropolises of California, kids looking to test themselves against other drivers created a race that lasted from one traffic light to the next and drag racing was born. Get American Racing Truck Custom Wheels.

The drag race was a creation of popular culture. It did not come out of boardrooms or marketing plans – it was a creation of the street. Two of the sports’ early stars were San Francisco machine shop owner Jim Ellison and partner and drag racer Romeo Palamides.

Between them, these two invented the mag wheel. Using spoked magnesium wheels with a strength to weight ratio unheard of in any other automobile wheel format, they revolutionized drag racing, first, and American car wheel design second.

Once Romeo began cruising and bruising the local streets and strips in his revolutionary mags, word quickly spread among street racing enthusiasts. Other racers begged Jim and Romeo to make mags for them. Demand was so relentless that it became clear a profitable business could be made designing, manufacturing and selling after-market wheels for street and drag racing and American Racing Equipment was incorporated by Romeo, Jim and design engineer Tom Griffith in 1956. The company was serviced the street racing subculture until the early Sixties, when the famous Torq Thrust wheel took the company mainstream.

The Torq Thrust is widely credited with creating the after-market car wheel. The 5-spoke ‘tapered parabolic’ design kept brakes cooler while the muscular look made the driver look cooler. Suddenly drivers who had no intention to drag race wanted American Racing wheels for their car. With them, even Mom’s ’57 Bel-Air looked like a muscle car.

The American Racing Torq Thrust wheel was so innovative and so stylish that it crossed over frpm the car fanatic market to mainstream America. Cars that we think of as prime examples of American Iron muscle cars, like the Chevy Bel-Air, were actually targeting the conservative mid-market when they were introduced. But when A set of Torq Thrust American Racing custom wheels were added, the car suddenly became an entirely different animal. Today original the Torq Thrust wheels are highly prized by car collectors.

American Racing custom wheels have become pop culture icons. They have evolved with the changes in car tastes and styles over the years and continue to lead the after-market car wheel segment as they have for over half of a century.

Appearances by American Racing Vehicle Custom Wheels are common in the movies. Film directors love the powerful look American Racing Truck Custom Wheels give to any vehicle and stunt men love the dependability and strength. You can see American Racing custom wheels in the seminal car chase movie Bullit, both Dukes of Hazzard theatrical release movies, The Game, Die Hard With A Vengeance, The Fast and Furious franchise and last summer’s blockbuster Transformers.

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