Outdoor Flag Banner

How to Prepare for a Great Outdoor Event

Summer is around the corner and with summer comes the outdoor event circuit. These are reat events to exhibit at – fun and good for business and leads. With so much potential on the table in terms of new business, it’s disappointing to see exhibitors go with a generic white tent or a solid drape backdrop. There are easy ways to make your outdoor presence known – here are some outdoor event ideas to get your company noticed.

Most outdoor events – street fairs, athletic events, etc – focus on a tent. If you’re getting a new one, get a good one – quality varies a lot and your outdoor tent highlights your company’s image. A good starting point is a tent with a solid color canopy and a digital print of your logo or company name on the valence (the horizontal part) or the peak. You’ll find this an easy way to get noticed in the sea of white tent tops – your space will be easier to find and more memorable. If you want a more custom tent go for a full dye sub top – you can put your image, colors, brand or logo exactly as you want the the top-of-the-line look. hen shopping for tents you can choose between steel and aluminum frames – if you can afford aluminum, it’s lightweight, won’t rust and looks great. Steel will work well and save a few bucks, but it will weigh twice as much.

To enhance the look of your tent add back wall and sidewall panels These, too, can be printed – logos, images and slogas work well, Thet sides and back walls give you privacy and make the interaction with attendees a bit more private and exclusive.

Outside of the tent – if you have the space – teardrop or feather flags are quite effective for getting visibility – in fact they are often the only method for creating visibility above the tent top since you’re outdoors. Flags of different sizes are available in digital print or dye sub with your company logo or brand – or use flags to send a different marketing message entirey.

And, depending on how much space you have, you may be able to make good use of outdoor banner stands or other signage. Now, if the event is a street fairbanner stands might not be useful since these events tend to be crowded and the signage is often overlooked. But if the event has a lot of open space open – typical at an outdoor event or sporting event – banner stands and signs can be effective.

You can also use larger displays if your space allows for this for large format graphics and banners. Certain types of truss are suitable for displaying large format graphics. Typically these truss displays will be aluminum, but if you live in a dry climate you may be able to use steel. Large format graphics used outdoors should be printed on mesh, or they should have pressure slits to allow wind to pass through.

Gear up for summer – have fun and do some marketing at an outdoor event!

Copyright Impact Marketing Displays LLC. All Rights Reserved.

About the Author

Ted Ridgway is President of Impact Displays, which sells trade show displays, including outdoor displays and trade show graphics for companies that want an effective combination of value and service. Impact Displays can be reached by calling 877-217-2681 or by emailing info@impact-displays.com.

Sky High Flags. Custom Flags Banners Manufacturer. Outdoor Amusement Business. Louie Bell.