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Help with terms: Why they are important in Advertising / Mass Media?
Medium
Mass media
Network/post-network eras (TV)
Conglomerate
Horizontal integration
Vertical integration
Major media companies
Time Warner
News Corp.
Disney
Convergence
Synergy
Cross-promotion
Branding
Political economy
Batman
“Batdance”
Hollywood blockbuster
Presold property
Upscaled genre
Saturation release
Intertextuality
Repackaging and recycling
Disneyland (TV show)
The Disney Decade
Michael Eisner
The Lion King
Weddings of a Lifetime
Estella Warren for Chanel No. 5
Oligopoly
Propaganda
Wheeler-Lea Act of 1938
Narrowcasting
Bob Pittman
Psychographics
“TV babies”
The MTV videos we watched for class
(including ones linked from the online
syllabus)
MTV style
Miami Vice
Google
Search ads
Banner ads
Open vs. closed (re the Internet)
“Information wants to be free”
Walled garden
“Donʼt be