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Staying Ahead of Adjustments In Marketing

It wasn’t many years ago that advertising followed a very predictable plan. The phone book, newspapers, magazines, the radio, or the TV were the major ways to get your name known. They were confident that, depending on the business, most of America would see their ad in one or more of these media.

All that is changing. Polling reveals that people are reading newspapers and magazines much less than before. Many magazines and newspapers are struggling to continue. Some have reverted to electronic versions only. People are turning to pay TV because they are disenchanted with the free television programs. Even if they do watch them, no one is guaranteeing they don’t channel surf during the lengthy commercial breaks or leave the room. One reason is that advertising now takes up almost as much time as the movie or program itself.

Therefore, companies are not using these media for advertising as much. The effect is that the media is further crippled and closer to the brink of extinction. These recent statistics illustrate this trend: Magazine advertising has fallen off 14.8%; newspaper advertising has dropped 18.7%; radio advertising has decreased 11.7%; and TV ads have declined 10.1%. This signals a major shift in the source of information by average Americans in recent days.

Where are companies advertising then? Computer advertising, in the same period, has risen 9.2% and phone ads 18.1%. Most people are more annoyed than grateful for telemarketer calls. Yet, as long as people are willing to call for a living, they will probably continue. Worldwide, over 200 billion emails are sent every day and an estimated 90% of them are spam advertising. Yet, with the innovative ways companies like Google have provided focused ads, aimed at target audiences, it is no wonder that successful Internet advertising is on the rise.

Billboards remain a visible presence on the highway or in cities. Local papers and mail ads still arrive weekly. But for national exposure, a company will need to use innovative ideas to get their message across to an ad-saturated society.

The secret of advertising is to have the important information about your goods or services before the people either to get them interested or readily available because they are interested. If this visual media doesn’t do the job, then businesses are smart to drop it. After all, they can’t afford to be a good ol’ Joe to keep the media going.

While many traditional places for ads are dying out,  Florida Aerial Advertising or the airplane banner is actually growing in popularity. These large, concisely worded signs are flown repeatedly over sporting events or beaches. They can’t help but be noticed and the multiple passes assure the message, though brief, is etched into the minds of the multitudes. It is especially effective when the product interests the wide variety of people found at these events.

Good, effective advertising will have to keep one finger on the pulse of our rapidly changing society. Innovation more than tradition will win the day. Of course, nothing replaces a satisfied customer as the best ad of all.

The Headwaters at Banner Elk – A North Carolina Mountain Community

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