Banner Nylon

How Are Aerial Billboards Used in Advertising?

My first visit to Canada some years ago brought to my attention a stark difference in highway travel from the US. Besides everything being measured in metric, I was struck by the absence of billboards. At first it was a pleasant change. But I found after a while that I missed the information they present as I travel.

Of course, most billboards are huge signs pasted to a support on some rented piece of property like a farmer’s field. The more people who travel that highway, the better. The billboard stands there, awaiting people traveling by to read the message. Now imagine this billboard flying into the air over some huge gathering of people. That is the essence of advertising with aerial billboards.

Though the size and message of an aerial billboard may be the same as that of roadside billboards, there are differences. The stationary roadside billboard hopes to be read by moving people; the moving aerial billboard will be read by stationary people. Also the roadside billboard will probably be read by a fraction of the travelers going by. The aerial billboard, on the other hand, will be read by virtually everyone in its viewing path. The roadside billboard may be viewed by thousands over a traveling season; an aerial billboard will be viewed by thousands in a matter of minutes.

The aerial billboard is not a banner though a streaming banner is sometimes dragged behind the billboard to give an additional message. Most aerial billboards are made of nylon. Some are dyed with a sun inhibitor for protection while others are painted. Aerial billboards could be as large as 50 feet tall and 100 feet long! The message they display may be the name of a product, a photo, a logo, or just about any message you see on a roadside billboard.

This huge billboard is supported in the front by a lead pole and weighted on the bottom so it stays upright. A bridle is attached to the lead pole and that attached to a 250 feet rope. The pilot gets airborne, then circles around and tries to hook a loop of rope attached to two poles. This loop is fastened to the tow rope. The hook is attached to the bottom of the plane. As the pilot passes over the banner and catches it, he immediately banks upward, causing the billboard to be pulled upward, away from the ground.

Though the billboard is made of lightweight material, it is still quite a drag on a small plane. In fact, strong winds could cancel a flight or at least prohibit them from adding the extra banner message at the end. When the pilot has finished, he gently drops the billboard at the airfield where it can be stored and perhaps used again.

What is the difference between aerial banners and aerial billboards? The only real difference is the size and shape of the message trailing behind the plane. Clients might include restaurants, products, special events, congratulatory messages, wedding proposals, directions, information like a web page to get further details, special sales events, businesses, movie ads, and so on. Billboards display just about any brief message someone wants to get to the public in a hurry.

The cost for billboard or aerial ads varies with companies and locations. Generally you should plan on $400 to $500 an hour for towing time and $2500 and up for the billboard or banner. If that seems like a lot of money, consider the revenue that the message will bring in as a result of thousands of people seeing your aerial advertising message in a single day.

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